About Me

Getting into and going to college is one of the most amazing journeys you will have in your life.  My name is AJ, and I'm excited to walk next to you and be your guide as you embark on this path. 

I was raised in Moraga, CA, am a graduate of Miramonte High School, and started helping students with essays while I was still an undergraduate at UCLA. I continued helping students refine their writing at UC Berkeley, and writing has been a huge part of my life ever since. I have worn a lot of hats, but at my core, I am a storyteller. I worked in advertising for many years, and when I had my first child, I switched gears and for ten years I worked daily with students and their parents in my role as general manager of the California Academy of Performing Arts. It was there that I discovered how much I love working with teenagers and helping them on this amazing journey to adulthood.  

Several years ago, the success and positive feedback I received from the students (and parents of students) I worked with as an essay coach encouraged me to broaden my knowledge and services and make this my full time job. I completed the graduate certification program in college admissions advising through UC Berkeley and joined the community of professional college admissions advisors through IECA (Independent Educational Consultants Association). I'm incredibly passionate about college admissions and I love helping students navigate all aspects of the admissions process. From day one, my students come away with a noticeable excitement about their applications and essays, instead of the dread that many experience. Contact me today to find out how I can help you in your own amazing journey!