About Me

I'm a storyteller. Always have been.

I started helping students with their college essays while I was still an undergrad at UCLA. Somewhere between that first draft session and today, I also worked in advertising and spent a decade as the general manager of the California Academy of Performing Arts. The advertising sharpened my instincts for what makes a message land. The performing arts years did something different — ten years of working daily with students and their parents taught me something I didn't expect: this is the work I actually want to do. Helping young people figure out who they are and where they're headed isn't a job. It's a privilege.

College counseling turned out to be the place where both of those things live at once.

I grew up in Moraga, graduated from Miramonte High School (where I now serve as their college admissions consultant), and went on to attend UCLA and UC Berkeley. I later completed UC Berkeley's graduate certification program in college admissions advising and joined IECA (Independent Educational Consultants Association) — the gold standard professional community for independent counselors — and WACAC (Western Association for College Admission Counseling).

But credentials only tell part of the story. The part that matters more: my students actually enjoy this process. Not in a "it wasn't as bad as I expected" way — in a genuinely excited, I have something to say and I know how to say it way. That shift happens fast, and it's my favorite part of this work.

If you're a student (or the parent of one) who's staring down the college application process and feeling some combination of overwhelmed, confused, or just not sure where to start — that's exactly where I come in.

Let's figure out your story together.